It was smaller than I thought it was going to be, so I wish it was a bit cheaper. That aside, I think it's really cute and I use it regularly. The cup can also fit a travel size toothpaste along with the toothbrush and it was very convenient to bring on a trip I went on recently. The bristles of the toothbrush are also pretty soft which were nice for me since I have sensory issues and my gums are a bit sensitive. And again, very cute! I love red Hello Kitty items particularly.