Outside is a sugary milk chocolate taste, inside tastes like and has the same consistency as thick powdered sugar frosting (not creamy or custard-y). Not bad, but not what I expected from the site blurb. As for most character themed foods, I think this is more about the novelty and cuteness. A decent sweet in cute packaging (and the individual Pompompurin wrappers around each piece are an adorable detail), but just kind of your average super sugary chocolate candy.