At first it smelled like toothpaste, but when I tried it, it tastes like bubble-gum flavoured toothpaste. It's not bad but not amazing either, it's something I keep eating though. Kinda gives me the idea that it's like edible toothpaste. It's good. It's a little sour too, so it's very unique. The little candies that came with it were okay, hardly had any taste but were fun.